Employee Spotlight: Vitor Campos
Vitor Campos is an Account Executive in our São Paulo office. When Vitor isn't prospecting new sales, you can find him watching his favorite futebol ...
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How to Get Started with Online Marketplaces
Growing your online business is no easy task. A great way to expand? Online marketplaces. Online sellers can increase retail sales 10X by listing on ...
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On Display: Gaining Positive Attention with Cause Marketing - with Everybody Water
For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. ...
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How to Prepare for the End of Third Party Cookies
Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...
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Employee Spotlight: Sean Feeney
Sean Feeney is a Business Development Representative in our Boston office. When Sean isn't busy prospecting new clients, he likes to spend his time ...
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On Display: Generating Unlimited Story Ideas with Melanie Deziel
For Episode 5 of Cybba: On Display, we sit down with Melanie Deziel, Director of Content at Foundation and author of the best-selling marketing and ...
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Back to Basics: Lookalike Modeling Explained
As business owners, marketers, and sales teams, we’re always looking for new audiences to target. Based on how quickly things change, it’s likely ...
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Does the 'Rule of Seven' Still Apply in Today’s Digital Advertising Ecosystem?
The well-known marketing “Rule of Seven” is based on the idea that a potential customer needs to be exposed to a company’s messaging at least seven ...
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The Key to Achieving Marketing Efficiency in the Airline Industry [2021 Update]
Editor's Note: This post was originally published in September 2019 and has been updated for accuracy and comprehensiveness.
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On Display: Understanding and Growing Your Audience with Rand Fishkin
For Episode 4 of Cybba: On Display, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, to discuss the challenges of understanding your ...
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