On Display: Generating Unlimited Story Ideas with Melanie Deziel
For Episode 5 of Cybba: On Display, we sit down with Melanie Deziel, Director of Content at Foundation and author of the best-selling marketing and ...
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Back to Basics: Lookalike Modeling Explained
As business owners, marketers, and sales teams, we’re always looking for new audiences to target. Based on how quickly things change, it’s likely ...
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Does the 'Rule of Seven' Still Apply in Today’s Digital Advertising Ecosystem?
The well-known marketing “Rule of Seven” is based on the idea that a potential customer needs to be exposed to a company’s messaging at least seven ...
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The Key to Achieving Marketing Efficiency in the Airline Industry [2021 Update]
Editor's Note: This post was originally published in September 2019 and has been updated for accuracy and comprehensiveness.
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On Display: Understanding and Growing Your Audience with Rand Fishkin
For Episode 4 of Cybba: On Display, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, to discuss the challenges of understanding your ...
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Employee Spotlight: Joe Nolan
Joe Nolan has only been with Cybba a little over a year, but has taken every opportunity to up his sales game from the start. From prospecting new ...
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Best Practices for an Irresistible Influencer Marketing Campaign
In today’s sprawling media landscape, marketers have been forced to surrender much of the control over their brand image to consumer-generated ...
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Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?
After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...
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