The Key to Achieving Marketing Efficiency in the Airline Industry
As the airline industry continues to streamline operations, we have noticed an opportunity to improve on inefficiencies in vendor management. Like ...
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[Infographic] Fall Kicks off Sports Spending
Football, soccer, and hiking are just a few fall activities that rake in some serious revenue. Learn about industry trends and the growth ...
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Are Your Facebook Ads Working For You? Or Are You Working For Them?
We’ve all been prodded to visit a website because of a persistent Facebook ad – the kind that follows you to Instagram and back to Facebook. With ...
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Ask the Expert: What's New in the Cybba Performance Dashboard?
Cybba is on a never-ending quest to demystify channel performance for digital marketers across the globe. We’ve made great strides toward ...
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Employee Spotlight: Michael South
Without its team of world-class technologists, the Cybba office is just another trendy, converted warehouse with exposed brick. Cybba builds teams ...
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4 Ways to Tackle Browse Abandonment
You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?
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[Infographic] Dos and Don'ts of Brand Loyalty
Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized ...
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How 4 Companies Use Brands to Build Lifetime Loyalty
Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor ...
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