Is Your Digital Strategy Keeping Pace with the Changing Higher Education Landscape?

Digital marketing has played an ever-growing role in higher education over the years. Today, digital is undoubtedly the most important resource used by prospective students conducting research and navigating enrollment decisions.

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[Infographic] Memorial Day by the Numbers

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Employee Spotlight: Mike Baldino

Every person at Cybba plays a key role in our success. Now in the Employee Spotlight is Mike Baldino. Read about his journey at Cybba and his insights on what has contributed to his success as a QA Analyst.

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3 Ways to Analyze Digital Campaign Success for Ticketing Services

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This...

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[Guest Infographic] Social Media Advertising User Trends

It’s easy to think of social media as the magic bullet for all of your marketing needs.  You allocate a significant portion of your digital marketing budget to the promotion of a paid Facebook or Instagram campaign and wait for the influx of...

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