The Future of Twitter Advertising
With Elon Musk closing his deal to buy Twitter, brands are afraid of what the future might hold with advertising on the popular platform.Notable ...
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Employee Spotlight: Addy Lorentsen
Addy Lorentsen is an Account Manager at Cybba. Find out what Addy's day-to-day at Cybba looks like, her favorite marketing trend, the best advice ...
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Does Advertising Buy Now Pay Later Strategically Work?
You’ve all seen the four-word strategy to target your consumers to purchase. Buy Now, Pay Later. Four simple words that express a quick and ...
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[Infographic] New Year, New Trends
With the new year approaching quickly, it's important to recognize upcoming trends and how to maximize your digital marketing efforts through these ...
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Where Does Cookie Tracking Stand?
Dating back to 1994 cookie tracking originated as a solution to allow customers shopping on an e-commerce website to virtually store their items in a ...
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Using Retail Media to Hit Your Holiday Goals
As the holidays are approaching, it’s important to set marketing goals to reach your highest potential.“Consumers plan to spend an average of $1,430 ...
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[Infographic] Ad Blindness
With so much competition in the advertising space, it is a struggle to get the viewability your ads deserve. But do not worry! There are numerous ...
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Employee Spotlight: Michael O.
Michael O. is a DevOps Software Engineer at Cybba. Find out what Michael's day-to-day at Cybba looks like, what's on his bucket list, what advice he ...
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