Are Your Facebook Ads Working For You? Or Are You Working For Them?

We’ve all been prodded to visit a website because of a persistent Facebook ad – the kind that follows you to Instagram and back to Facebook. With a reported 9.21% average conversion rate across industries, we know Facebook ads work. How does a...

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Ask the Expert: What's New in the Cybba Performance Dashboard?

Cybba is on a never-ending quest to demystify channel performance for digital marketers across the globe. We’ve made great strides toward achieving this goal by launching a custom performance dashboard for our clients. In the spirit of continual...

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Employee Spotlight: Michael South

Without its team of world-class technologists, the Cybba office is just another trendy, converted warehouse with exposed brick. Cybba builds teams of innovative, analytical, and tenacious tech professionals to breathe life into every aspect of...

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4 Ways to Tackle Browse Abandonment

You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?

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[Infographic] Dos and Don'ts of Brand Loyalty

Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized experience after a customer's first conversion will keep them coming back. Learn about the value of...

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