Take Action with Geo-Focused Advertising

If you’ve been keeping up with our latest series of blog posts, you’ve learned all about geo-focused advertising. By now you should: Know the ...

[Infographic] Spring Spending Makes Online Sales Soar!

Attribution Inefficiency:  Avoid Overpaying for Your Conversions

The good news– Advertising and marketing spend have been increasing year over year. In fact, digital ad spending in the U.S. is projected to rise ...

The Secret Sauce for Sporting Goods eCommerce Growth

The sporting goods industry is seeing a shift from in-store sales to online shopping. The focus on athleisure, fitness and healthy lifestyles along ...

[Infographic] The Madness of March By The Numbers

Product Tips: Ad Targeting Strategies

Here are four tips to ensure your ads are reaching the right people.

Ask the Expert: Search Engine Marketing Campaign Optimizations

Search Engine Marketing is the process of purchasing paid search listings to drive traffic to a website. Here at Cybba, we go beyond driving clicks ...

Employee Spotlight: Prath Shivdas

Every person at Cybba plays a key role in our success. Now in the Employee Spotlight is Prath Shivdas. Read about his journey at Cybba, and his ...

[Infographic] What is the cost of love?

[Infographic] Who is Generation Z and Why Do They Matter?

Generation Z is set to become the most influential consumer group in history – so who are they?