4 Marketing Tips to Tap Into $22.4B in Spending
Father’s Day is more than a moment—it’s a multibillion-dollar opportunity. According to the National Retail Federation, U.S. consumers are expected to spend a record $22.4 billion celebrating dads and father figures this year. That’s an average of $189.81 per person.
With nearly 3 in 4 Americans planning to mark the occasion, brands have a prime chance to connect emotionally with shoppers and convert seasonal interest into sales. Here’s how to bring Father’s Day themes to life across your marketing channels:
1. Design Gift-Driven Ads That Speak to Every Type of Dad
Father’s Day isn’t one-size-fits-all. People shop for dads, stepdads, grandfathers, husbands, brothers—and even friends. Use Display Advertising to retarget site visitors and entice them to shop.
Ad Tips:
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Use inclusive language: “Celebrate every kind of dad.”
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Highlight gift categories shoppers plan to splurge on: clothing, gift cards, electronics, personal care, tools, and experiences.
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Feature bundles or curated gift guides based on personalities (e.g., “For the Grill Master,” “For the Tech Lover”).
Pro Tip: Use countdown messaging and ad extensions with last shipping dates to drive urgency.
2. Build Emotion into Your Email Marketing
Email is the perfect channel to tell a heartfelt story—something that resonates during Father’s Day.
Email Tips:
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Start early with “Don’t forget Dad” subject lines and reminders.
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Include user-generated content or testimonials: “What does Father’s Day mean to you?”
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Offer last-minute solutions: digital gift cards, e-gifts, and in-store pickup options.
Idea for a 3-phase Campaign:
• Early inspiration: Gift Guides
• Mid-campaign urgency: Shipping Deadlines
• Last-minute solutions: Gift cards, local pickup
3. Use Popups and Banners to Promote Gifting Moments Onsite
Turn your website traffic into conversions by putting Father's Day front and center.
Onsite Engagement Tips:
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Trigger popups with exclusive Father’s Day promo codes (e.g., “DAD20”).
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Add Promo Bars linking to gift collections or bestsellers.
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Use exit-intent Onsite Engagements to catch visitors browsing giftable products: “Still need a gift for Dad?”
Bonus: Incorporate personalization—returning users can be shown gift suggestions based on browsing history or category interest.
4. Extend Your Reach with OTT and DOOH Advertising
Consumers aren’t just online—they’re streaming and on the move. Use OTT (Over-the-Top) and DOOH (Digital Out-of-Home) advertising to build awareness and reinforce your Father’s Day message across screens.
OTT Tips:
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Run short, impactful video ads during lifestyle, sports, or family-focused content.
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Target audiences by demographics, behavior, and viewing habits.
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Use messaging like “Show him you care—shop Father’s Day gifts now.”
DOOH Tips:
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Place ads near retail hubs or travel routes to influence in-store and online purchases.
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Highlight gift ideas with eye-catching visuals and QR codes.
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Reinforce campaigns with retargeting across digital channels after exposure.
This cross-channel approach helps you stay top-of-mind no matter where shoppers are browsing, watching, or walking.
Conclusion
Father’s Day is a golden opportunity to drive meaningful engagement and high-impact revenue. The key is to blend personalization, timing, and emotional relevance across channels.
Need help building a high-converting holiday campaign? Let’s talk!
Cybba’s digital solutions—from targeted ads and email remarketing to smart onsite engagement—can help you make this Father’s Day your most impactful one yet.
Source: https://nrf.com/media-center/press-releases/fathers-day-spending-total-224-billion
