--- title: Cybba | Blog | Digital Marketing Resources | Derek Sullivan description: Optimize your digital marketing campaigns and grow your online business with a collection of resources, expert advice, and industry news with Cybba's blog and community. --- [Contact Us](https://cybba.com/contact/)   |   [Login ▸](https://cybba.biz/) [![cybbalogo\_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png) ![cybbalogo\_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png)](https://cybba.com/) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) # ![Results Drive Resources](https://blog.cybba.com/hubfs/Blog_Header_Title_2025.png) **Explore the Cybba Blog** ## **Expert insights and resources.**   ### FILTER BLOG TOPICS BY CATEGORY: - [All Posts](https://blog.cybba.com) - [Paid Media](https://blog.cybba.com/tag/paid-media) - [Attribution](https://blog.cybba.com/tag/attribution) - [Audiences](https://blog.cybba.com/tag/audiences) - [Location Analytics](https://blog.cybba.com/tag/location-analytics) ## Derek Sullivan ### Recent Posts [![](https://blog.cybba.com/hs-fs/hubfs/ReginaHernandezMartinez_EmployeeSpotlight_BlogImage_LM2.jpg?width=600&name=ReginaHernandezMartinez_EmployeeSpotlight_BlogImage_LM2.jpg)](https://blog.cybba.com/employee-spotlight-regina-hernandez-martinez) ## [Employee Spotlight: Regina Hernández Martínez](https://blog.cybba.com/employee-spotlight-regina-hernandez-martinez) October 01, 2021 Regina Hernández Martínez is an Account Manager in our Mexico City office. Check out the full Q+A below to read about Regina's day-to-day at Cybba, ... [Read More](https://blog.cybba.com/employee-spotlight-regina-hernandez-martinez) [![](https://blog.cybba.com/hs-fs/hubfs/OnDisplay_Episode7_BlogPost_NewLogo_LM1.jpg?width=600&name=OnDisplay_Episode7_BlogPost_NewLogo_LM1.jpg)](https://blog.cybba.com/the-power-of-seo-with-john-vuong-podcast) ## [On Display: The Power of SEO with John Vuong](https://blog.cybba.com/the-power-of-seo-with-john-vuong-podcast) August 25, 2021 For Episode 7 of Cybba: On Display, we sit down with John Vuong - founder and president of Local SEO Search, an SEO company based out of Canada that ... [Read More](https://blog.cybba.com/the-power-of-seo-with-john-vuong-podcast) [![](https://blog.cybba.com/hs-fs/hubfs/OnDisplay_Episode6_BlogPost_NewLogo_LM2.jpg?width=600&name=OnDisplay_Episode6_BlogPost_NewLogo_LM2.jpg)](https://blog.cybba.com/gaining-positive-attention-with-cause-marketing-everybody-water-podcast) ## [On Display: Gaining Positive Attention with Cause Marketing - with Everybody Water](https://blog.cybba.com/gaining-positive-attention-with-cause-marketing-everybody-water-podcast) June 17, 2021 For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. ... [Read More](https://blog.cybba.com/gaining-positive-attention-with-cause-marketing-everybody-water-podcast) [![](https://blog.cybba.com/hs-fs/hubfs/SeanFeeney_EmployeeSpotlight_BlogPost_LM2.jpg?width=600&name=SeanFeeney_EmployeeSpotlight_BlogPost_LM2.jpg)](https://blog.cybba.com/employee-spotlight-sean-feeney) ## [Employee Spotlight: Sean Feeney](https://blog.cybba.com/employee-spotlight-sean-feeney) June 03, 2021 Sean Feeney is a Business Development Representative in our Boston office. When Sean isn't busy prospecting new clients, he likes to spend his time ... [Read More](https://blog.cybba.com/employee-spotlight-sean-feeney) [![](https://blog.cybba.com/hs-fs/hubfs/OnDisplay_Episode5_BlogPost_NewLogo_LM2.jpg?width=600&name=OnDisplay_Episode5_BlogPost_NewLogo_LM2.jpg)](https://blog.cybba.com/generating-unlimited-story-ideas-melanie-deziel-podcast) ## [On Display: Generating Unlimited Story Ideas with Melanie Deziel](https://blog.cybba.com/generating-unlimited-story-ideas-melanie-deziel-podcast) May 20, 2021 For Episode 5 of Cybba: On Display, we sit down with Melanie Deziel, Director of Content at Foundation and author of the best-selling marketing and ... [Read More](https://blog.cybba.com/generating-unlimited-story-ideas-melanie-deziel-podcast) [![](https://blog.cybba.com/hs-fs/hubfs/OnDisplay_Episode4_Blog_NewLogo_LM2.jpg?width=600&name=OnDisplay_Episode4_Blog_NewLogo_LM2.jpg)](https://blog.cybba.com/understanding-and-growing-your-audience-rand-fishkin-podcast) ## [On Display: Understanding and Growing Your Audience with Rand Fishkin](https://blog.cybba.com/understanding-and-growing-your-audience-rand-fishkin-podcast) April 05, 2021 For Episode 4 of Cybba: On Display, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, to discuss the challenges of understanding your ... [Read More](https://blog.cybba.com/understanding-and-growing-your-audience-rand-fishkin-podcast) [![](https://blog.cybba.com/hs-fs/hubfs/OnDisplay_Episode3_Wide_NewLogo_LM3.jpg?width=600&name=OnDisplay_Episode3_Wide_NewLogo_LM3.jpg)](https://blog.cybba.com/marketing-a-marketing-agency-michael-norris-podcast) ## [On Display: Marketing a Marketing Agency with Michael Norris](https://blog.cybba.com/marketing-a-marketing-agency-michael-norris-podcast) February 09, 2021 For Episode 3 of Cybba: On Display, we sit down with Michael Norris, CMO of Youtech, for a discussion about the challenges of marketing a marketing ... [Read More](https://blog.cybba.com/marketing-a-marketing-agency-michael-norris-podcast) [![Image of John Adam's Statue in Boston next to Build In Boston Best Places to Work Badge](https://blog.cybba.com/hs-fs/hubfs/BIB%20Blog%20Feature%20Image.jpg?width=600&name=BIB%20Blog%20Feature%20Image.jpg)](https://blog.cybba.com/built-in-boston-2021) ## [Cybba Named on Built In's 50 Best Small Companies to Work for in Boston 2021](https://blog.cybba.com/built-in-boston-2021) January 14, 2021 For the second year in a row, Cybba has been named on the 50 Best Small Companies to Work For in Boston by the esteemed tech company, Built In. [Read More](https://blog.cybba.com/built-in-boston-2021) [![](https://blog.cybba.com/hs-fs/hubfs/OnDisplay_Episode2_Wide_NewLogo_LM1.jpg?width=600&name=OnDisplay_Episode2_Wide_NewLogo_LM1.jpg)](https://blog.cybba.com/marketing-cbd-company-to-right-audience-beau-schmitt-podcast) ## [On Display: Marketing Your CBD Company to the Right Audience with Beau Schmitt](https://blog.cybba.com/marketing-cbd-company-to-right-audience-beau-schmitt-podcast) December 07, 2020 For Episode 2 of Cybba: On Display, we sit down with Beau Schmitt, co-founder of Sunday Scaries. He shares how he grew his CBD brand while navigating ... [Read More](https://blog.cybba.com/marketing-cbd-company-to-right-audience-beau-schmitt-podcast) [![](https://blog.cybba.com/hs-fs/hubfs/OnDisplay_Episode1_Wide_NewLogo_LM1.jpg?width=600&name=OnDisplay_Episode1_Wide_NewLogo_LM1.jpg)](https://blog.cybba.com/using-social-media-to-grow-fashion-brand-nancy-berger-podcast) ## [On Display: Using Social Media to Grow Your Fashion Brand with Nancy Berger](https://blog.cybba.com/using-social-media-to-grow-fashion-brand-nancy-berger-podcast) November 10, 2020 On our first episode of Cybba: On Display, we sit down with Nancy Berger to discuss the ins and out of social media for fashion brands. [Read More](https://blog.cybba.com/using-social-media-to-grow-fashion-brand-nancy-berger-podcast) [All posts](https://blog.cybba.com/all) [Next](https://blog.cybba.com/author/derek-sullivan/page/2) ![logo](https://blog.cybba.com/hs-fs/hubfs/cybbalogo_digitalservices_white.png?width=120&name=cybbalogo_digitalservices_white.png)   374 Congress St, Boston MA 02210 [marketing@cybba.com](mailto:marketing@cybba.com)               - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising/) - [DOOH Advertising](https://cybba.com/dooh-advertising/) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/digital-marketing-services/email-remarketing/) - [Cybba Lynk](https://cybba.com/lynk/) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences/) - [Case Studies](https://cybba.com/customers) - Thinking - [Blog](https://blog.cybba.com/) - [Podcast](https://cybba.com/cybba-on-display) - [Webinars](https://cybba.com/webinars) - [Guides](https://cybba.com/guides/) - [Why Cybba](https://cybba.com/why-cybba/) - [Contact](https://cybba.com/contact/) - [Careers](https://cybba.com/careers/) - [Terms and Conditions](https://cybba.com/terms-and-conditions/) - [Privacy Policy](https://cybba.com/privacy-policy/) - [Data Processing Agreement](https://cybba.com/data-processing-agreement/) - [Do not sell my personal data](https://cybba-requests.my.onetrust.com/webform/a4a1351e-d293-4305-bde4-b9cf8f5c0989/f89c576a-b5c6-498e-bad5-698f084ffd30)