4 Tips to Drive Results This Year
The busiest shopping season of the year is right around the corner, and competition is fierce. From Black Friday and Cyber Monday to last-minute holiday deals, brands need more than just great discounts to stand out. A strong strategy should reach the right audiences, create urgency, and make it easy for customers to convert across every touchpoint. Here are four key ways to prepare your holiday campaigns and get the most out of this high-stakes season:
1. Target Early, Target Smart 🎯
Successful campaigns start with targeting the right people at the right time. During the holiday season, shoppers are actively browsing, comparing, and planning their purchases weeks in advance. With tools like behavioral data and URL targeting, you can identify shoppers who have recently visited your site or even your competitors’ sites and reach them based on their interests or past activity.
2. Use Countdown Timers to Encourage Timely Action ⏱️
Holiday promotions often have limited timeframes, and shoppers are aware of that. Whether it’s a flash sale, Cyber Monday deal, or free-shipping period, a sense of urgency can help encourage customers to complete their purchases. Countdown timers serve this purpose.
Customizable countdown timers can be added to onsite overlays and email marketing campaigns to clearly show the approaching deadline. This visual cue helps prompt quicker decisions, especially during short sales periods like Black Friday weekend or last-minute holiday offers. It’s an effective way to highlight urgency without overwhelming users.
3. Recommend Products That Feel Personal 🎁
Holiday shoppers want help picking the right gift, especially for people who are hard to shop for. Providing relevant recommendations reduces friction and increases conversions.
Curated gift guides or "recommended for you" sections, based on user behavior and preferences, can help shoppers discover relevant products faster. These personalized experiences can be incorporated into retargeting ads, emails, or featured directly on your website to support the customer journey.
4. Maximize Onsite Conversions 🛒
Attracting visitors to your site is only the first step. What they do next has a big impact on your results, especially during the holiday season. Keeping users engaged, removing barriers, and reducing cart abandonment are all key to making the most of that traffic.
Tools like email capture overlays, exit-intent messages, and cart reminders can help move shoppers toward a purchase.
We’re here to help you win the season.
The earlier you prepare, the better positioned you’ll be to reach your goals this holiday season. Cybba's full-funnel approach combines smart strategy, personalized creative, and hands-on support to help you make the most of every touchpoint during the busiest time of year.
Connect with a Cybba expert today to start your Q4 planning. Visit cybba.com/contact or email 📩 marketing@cybba.com.
