Cybba

Recent Posts

Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she describes her journey to digital marketing for institutions of higher education and explains what keeps...

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Ask the Expert: What's New in the Cybba Performance Dashboard?

Cybba is on a never-ending quest to demystify channel performance for digital marketers across the globe. We’ve made great strides toward achieving this goal by launching a custom performance dashboard for our clients. In the spirit of continual...

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4 Ways to Tackle Browse Abandonment

You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?

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Demystifying Ad Collisions

Don’t let ad collisions undermine your programmatic display efforts.  A better understanding of the forces at play will prevent ad collisions and unintended takeovers and ensure that your ads pack the biggest punch possible.

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[Infographic] The Journey to Engage Consumers

Consumers today are demanding a more personalized and seamless shopping experience. However, brands are struggling to keep up with their customer needs across online channels. Learn what consumers are expecting, the challenges brands face, and...

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