--- title: "On Display: Generating Unlimited Story Ideas with Melanie Deziel" description: Melanie Deziel,  Director of Content at Foundation and best selling author, joins us to discuss her new book on content strategy and how you can begin ASAP image: https://blog.cybba.com/hubfs/OnDisplay_Episode5_BlogPost_NewLogo_LM2.jpg --- [Contact Us](https://cybba.com/contact/)   |   [Login ▸](https://cybba.biz/) [![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png) ![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png)](https://cybba.com/) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) [◀ View All Posts](https://blog.cybba.com/) ![](https://blog.cybba.com/hubfs/OnDisplay_Episode5_BlogPost_NewLogo_LM2.jpg) 20 May # On Display: Generating Unlimited Story Ideas with Melanie Deziel by [Derek Sullivan](https://blog.cybba.com/author/derek-sullivan) in [Marketing & Advertising](https://blog.cybba.com/tag/marketing-advertising) , [Resources & Educational Content](https://blog.cybba.com/tag/resources-educational-content) [Comments](https://blog.cybba.com/generating-unlimited-story-ideas-melanie-deziel-podcast#comments-listing) For Episode 5 of Cybba: On Display, we sit down with Melanie Deziel,  Director of Content at [**Foundation**](https://foundationinc.co/) and author of the best-selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” As a speaker, she's taught marketers around the globe how to brainstorm better, think like journalists and tell better brand stories.   As one of our more consistently referenced books here at Cybba, *The Content Fuel Framework* is an easy and creative way to generate new ideas to release your content. With a built-in grid of 10 Formats and 10 Focuses, this system provides an amazing visual to get you started immediately. Melanie joins us to discuss the inspiration behind her book, how her journalism background has shaped the way she thinks of content, and how marketers can benefit from this approach, as well. Watch the full episode below and subscribe to our channel on [Spotify](https://open.spotify.com/show/1UUpqmssiQMGFzz9Al3xoL?si=LX84b6ZORpevB1c5NrLtMQ), [Apple](https://podcasts.apple.com/us/podcast/cybba-on-display/id1526506011),  or wherever you get your podcasts. **Key Takeaways:** - \[04:30\] From Journalism  to Content Marketing  - \[09:02\] Ghostwriting for Ron Burgundy  - \[10:21\] Editorial on the American Prison System; *Orange is the New Black* - \[13:45\] Scheduling Your Content Across Multiple Formats - \[15:33\] *The Content Fuel Framework* - \[20:19\] Adding A New Content Strategy to An Existing One - \[26:00\] New Content Format: Quizzes - \[30:34\] New Content Format: Maps - \[34:00\] More Formats to Consider **Want to Learn More?** - [Foundation Marketing](https://foundationinc.co/) - [The Content Fuel Framework](https://www.storyfuel.co/store) - [Cybba: On Display](https://cybba.com/cybba-on-display/) Never miss an episode. Sign up now for exclusive interviews, news, and all things Cybba. ### Sign up for our Newsletter! ### Topics - [All Posts](https://blog.cybba.com) - [Paid Media](https://blog.cybba.com/tag/paid-media) - [Attribution](https://blog.cybba.com/tag/attribution) - [Audiences](https://blog.cybba.com/tag/audiences) - [Location Analytics](https://blog.cybba.com/tag/location-analytics) Share this Post: - - - - ![logo](https://blog.cybba.com/hs-fs/hubfs/cybbalogo_digitalservices_white.png?width=120&name=cybbalogo_digitalservices_white.png)   374 Congress St, Boston MA 02210 [marketing@cybba.com](mailto:marketing@cybba.com)               - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising/) - [DOOH Advertising](https://cybba.com/dooh-advertising/) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/digital-marketing-services/email-remarketing/) - [Cybba Lynk](https://cybba.com/lynk/) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences/) - [Case Studies](https://cybba.com/customers) - Thinking - [Blog](https://blog.cybba.com/) - [Podcast](https://cybba.com/cybba-on-display) - [Webinars](https://cybba.com/webinars) - [Guides](https://cybba.com/guides/) - [Why Cybba](https://cybba.com/why-cybba/) - [Contact](https://cybba.com/contact/) - [Careers](https://cybba.com/careers/) - [Terms and Conditions](https://cybba.com/terms-and-conditions/) - [Privacy Policy](https://cybba.com/privacy-policy/) - [Data Processing Agreement](https://cybba.com/data-processing-agreement/) - [Do not sell my personal data](https://cybba-requests.my.onetrust.com/webform/a4a1351e-d293-4305-bde4-b9cf8f5c0989/f89c576a-b5c6-498e-bad5-698f084ffd30)