Employee Spotlight: Regina Hernández Martínez

Regina Hernández Martínez is an Account Manager in our Mexico City office. Check out the full Q+A below to read about Regina's day-to-day at Cybba, her most memorable campaigns, and her love for Rihanna.

Interested in joining our team? Check out our open positions here: Careers



Describe yourself in 3 words:

Witty. Cheerful. Responsible. 


What does your day-to-day look like? 

In my daily routine, I am in constant communication with clients, making reports, implementing campaigns, assisting them with questions, and helping them achieve their campaign goals. 



What's your favorite trend you've seen in marketing recently? 

I love social media! I think it's a very important channel for marketing and also a great way to generate engagement with clients, as well as partner with other brands. 


What is one thing every online brand should do?

Work with Cybba 😉


What is your favorite campaign you've worked on?

I've enjoyed every campaign I've worked on, but I think Spotify has been the most creative and challenging. 


Best piece of advice you've ever received

"Choose a job you love and you will never have to work a day in your life."



Worst piece of advice you've ever received

"Do not take care of people, just focus on yourself and you'll succeed."

I think team work is the best way to achieve your goals and learn. 


What have you done that you're most proud of?

I recently graduated from University! I also have a stable job which I love and am able to have fun at the same time.


If you could trade places with anyone in the world, who would it be and why?

Rihanna! Not only is she is my favorite singer of all time, but she's also an amazing businesswoman and always helping people who need it most.


Look at your phone. What's your most used emoji?







Derek Sullivan
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