Megane Mongrain is an Ad Ops Specialist at Cybba's Boston office. Find out what the average work day looks like for Megane, her secret to staying productive, favorite marketing trends, and more!
Describe yourself in 3 words:
Optimistic, Loyal, Passionate
What does your day-to-day look like?
First thing’s first - I turn on Channel 7 because who doesn’t like to kick off the day with some local news. I’ll make eggs and spicy, lemon avocado toast. Before heading to work, I’ll take the pup out for a crisp morning walk.
Each day at Cybba is different, but I usually follow a weekly outline that provides an effective structure for programmatic buying and ad operations.
I start off each morning checking the weekly performance of accounts and making any necessary optimizations. Following the morning performance checks, I'll dive into client work/deliverables. Shifting to a more high-level strategy, I'll usually take the time to determine what new opportunities and tactics our clients could benefit from.
What’s your favorite trend you’ve seen in marketing recently?
Custom units that are more personalized towards the consumer, allowing individuals to be a part of the ad decision-making process.
If you could choose any other career, what would it be and why?
I would be dancing on Broadway. Performing was my first passion and I love being on stage!
If you could switch places with anyone in the world, who would it be and why?
If it were someone from the past, I would choose Amelia Earhart because she was a beast and an iconic role model. If it were the present day, I would choose my dog. Although not a person, she lives the dream.
What’s your most-used productivity hack?
This isn’t your usual productivity hack but making a green juice every morning keeps me energized and more productive throughout the day.
What are you binge-watching right now?
Curbie (aka Curb Your Enthusiasm)
Look at your phone – what’s your most-used emoji?