Employee Spotlight: Addy Lorentsen

Addy Lorentsen is an Account Manager at Cybba. Find out what Addy's day-to-day at Cybba looks like, her favorite marketing trend, the best advice she's received, and more!


Describe yourself in 3 words:

Optimistic, Problem-Solver, Adaptive


What does your day-to-day at Cybba look like?

My favorite thing about my job is constantly having new challenges to take on, which means my days rarely look the same. As an Account Manager who came from a mathematical background, I spend a lot of my day analyzing my client's performance to ensure we are measuring up to their goals. When I have client meetings, I really enjoy connecting with them by finding unique data insights relevant to their current focus.  


What is your favorite trend you've seen in marketing recently?

I am really excited about the rise in the use of video content across all channels. It's a great medium to effectively deliver a company's message/mission and the digital space is constantly creating and improving new methods to showcase video content. I specifically see Digital Out-of-Home & OTT video advertising being popular this coming year.


What's the best piece of advise you've ever received? 

The rule of seven in marketing! It takes someone seeing a message 7 times before they act; so it's important to have campaigns running in multiple channels that all work together. 


If you could choose any other career, what would it be and why?

I recently have been learning about city planning and it makes me think I would have loved going into civil engineering. However, I personally believe in another life, even though I cannot sing and have never acted, I could have gone the singer/actor route.


What are you binge-watching right now? 

The Watcher


What would you eat if you could only eat one meal for the rest of your life?

A Gino's East Deep Dish Pizza (A Chicago Classic)


Look at your phone – what’s your most-used emoji?

The evil smiley face!


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