Victoria Cohen

Victoria Cohen

Recent Posts

Employee Spotlight: Claren Elias

Without its team of world-class technologists, the Cybba office is just another trendy, converted warehouse with exposed brick.  Cybba builds teams of innovative, analytical, and tenacious tech professionals to breathe life into every aspect of...

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Supercharge Your Paid Ads with 5 Proven Targeting Tactics

Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You may not realize that an even more troublesome phenomenon is at play: ad blindness. Ad blindness is...

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Market Highlight: Nonprofits Make Every Donation Count

In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and charitable donations. Even a small budget deficit can mean the difference between a program renewal...

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Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the checkout? Okay, maybe it wasn’t even that high. Maybe it was just your standard $3.99 shipping and...

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3 Trends in Digital Publishing

Every industry has been impacted by digital transformation, but few have undergone as dramatic an evolution as the publishing industry. Here are three trends we’ve seen gain momentum in the current digital ecosystem.

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