Demystifying Ad Collisions

Don’t let ad collisions undermine your programmatic display efforts. A better understanding of the forces at play will prevent ad collisions and ...

[Infographic] Memorial Day by the Numbers

3 Ways to Analyze Digital Campaign Success for Ticketing Services

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...

[Guest Infographic] Social Media Advertising User Trends

It’s easy to think of social media as the magic bullet for all of your marketing needs. You allocate a significant portion of your digital marketing ...

[Vlog] Webinar Recap: Going Digital with Crain Communications

Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, ...

5 Online Shoppers You Will Encounter

“Life is like a box of chocolates. You never know what you are going to get.” That saying also applies to the different types of online shopping ...

3 Brands Rocking their Father's Day Campaigns

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the this ...