Digital Trends and Tips for Higher Education

Digital marketing is playing an ever-growing role in recruitment and enrollment for institutions of higher education. Today, digital is one of the ...

Mid-Funnel Tactics: Dynamic Product Recommendations

A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. The ...

[Infographic] 2019 Cybba Monday Checklist

Cyber Monday has become a welcome alternative to the frenzy of Black Friday shopping. In 2018, Cyber Monday set eCommerce records in the United ...

Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she ...

Demystifying Ad Collisions

Don’t let ad collisions undermine your programmatic display efforts. A better understanding of the forces at play will prevent ad collisions and ...

[Infographic] Memorial Day by the Numbers

3 Ways to Analyze Digital Campaign Success for Ticketing Services

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...

[Guest Infographic] Social Media Advertising User Trends

It’s easy to think of social media as the magic bullet for all of your marketing needs. You allocate a significant portion of your digital marketing ...