Marketing During Economic Adversity
Product shortages, declining consumer sentiment, and a potential recession, what do these challenges mean for marketing moving forward? As we’ve seen ...
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How Elections Impact Digital Media
As the midterm elections grow near, it is becoming harder to ignore the sheer number of political signs and advertisements we encounter during our ...
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Using Onsite Tools for Promotional Holidays
As the holidays are approaching, it is important as a business to promote your brand before the chaos of the season. With uncertainty regarding the ...
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2022 OTT Trends
Since the introduction of streaming platforms, individuals everyday are continuing to make the switch from cable to OTT. In fact, OTT is expected to ...
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[Infographic] Email Remarketing Statistics
Is email still a vital marketing channel? The answer is absolutely yes! Email not only solves for keeping customers engaged, but also can increase ...
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Advertising Your Brand During Football Games is No Longer Out of Reach
It’s the most wonderful time of the year… It’s FOOTBALL SEASON! Every year around this time, Americans are preparing to watch their favorite teams ...
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Intro to Programmatic Audio
As more and more consumers turn to audio entertainment in the form of podcasts, online radio, and music streaming, brands see the opportunities that ...
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How to Plan the Perfect Influencer Marketing Strategy
How many times have you been persuaded by someone to purchase a product, maybe a service, tickets to an event, etc.? In today’s world, influencer ...
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15 Email Marketing Statistics for 2022
With new and inventive marketing technologies emerging at such a fast rate, it’s easy to forget about the tried and trusted tool that is Email. If ...
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Exploring the Key Features of Google Analytics 4
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
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