2022 OTT Trends
Since the introduction of streaming platforms, individuals everyday are continuing to make the switch from cable to OTT. In fact, OTT is expected to ...
Read More
[Infographic] Email Remarketing Statistics
Is email still a vital marketing channel? The answer is absolutely yes! Email not only solves for keeping customers engaged, but also can increase ...
Read More
Advertising Your Brand During Football Games is No Longer Out of Reach
It’s the most wonderful time of the year… It’s FOOTBALL SEASON! Every year around this time, Americans are preparing to watch their favorite teams ...
Read More
Intro to Programmatic Audio
As more and more consumers turn to audio entertainment in the form of podcasts, online radio, and music streaming, brands see the opportunities that ...
Read More
How to Plan the Perfect Influencer Marketing Strategy
How many times have you been persuaded by someone to purchase a product, maybe a service, tickets to an event, etc.? In today’s world, influencer ...
Read More
15 Email Marketing Statistics for 2022
With new and inventive marketing technologies emerging at such a fast rate, it’s easy to forget about the tried and trusted tool that is Email. If ...
Read More
Exploring the Key Features of Google Analytics 4
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
Read More
What Advertisers Need to Know About Retail Media Networks
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
Read More
Top Trends in AdTech for 2022
As another year comes to a close, it seems unlikely that 2022 will be any less eventful than the years before. Though each new year brings some ...
Read More
[Infographic] The Journey to Engage Consumers
Consumers today are demanding a more personalized and seamless shopping experience. However, brands are struggling to keep up with their customer ...
Read More