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[Infographic] 2019 Cybba Monday Checklist

Cyber Monday has become a welcome alternative to the frenzy of Black Friday shopping. In 2018, Cyber Monday set eCommerce records in the United ...

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Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she ...

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first second third data

Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...

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CBD Blog

So You Want to Market Your CBD Company Online. Now What?

If you sell Cannabidiol (CBD) products, you already understand the value your product provides to your customers.  Unfortunately, the rest of the ...

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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...

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media partnerships

What are the Signs of a Great Media-Buying Partnership?

It’s no secret that the agency-client relationship is built on shaky ground.

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Paid Facebook Ads

Are Your Facebook Ads Working For You? Or Are You Working For Them?

We’ve all been prodded to visit a website because of a persistent Facebook ad – the kind that follows you to Instagram and back to Facebook. With ...

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Lifelong Loyalty

How 4 Companies Use Brands to Build Lifetime Loyalty

Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor ...

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