Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor when it’s time to upgrade? Apple has successfully built the largest brand following in the world...

Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You may not realize that an even more troublesome phenomenon is at play: ad blindness. Ad blindness is...

Don’t let ad collisions undermine your programmatic display efforts.  A better understanding of the forces at play will prevent ad collisions and unintended takeovers and ensure that your ads pack the biggest punch possible.

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the checkout? Okay, maybe it wasn’t even that high. Maybe it was just your standard $3.99 shipping and...

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This...