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OTT: Advertising’s Secret Weapon

Over the past two to three weeks, how many hours have you logged in front of the television?

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[Infographic] The Rise of Mobile: 2010 - 2020

There’s been no shortage of innovation and technological progress made over the past decade.  Let’s look back at the meteoric rise of mobile ...

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3 Questions to Ask Yourself Before Bringing Digital Marketing In-House

Nothing is static in the world of digital marketing. It seems like every other day there’s a change to Facebook’s algorithm or an update to the ...

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[Infographic] 2019 Cybba Monday Checklist

Cyber Monday has become a welcome alternative to the frenzy of Black Friday shopping. In 2018, Cyber Monday set eCommerce records in the United ...

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Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she ...

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Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...

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So You Want to Market Your CBD Company Online. Now What?

If you sell Cannabidiol (CBD) products, you already understand the value your product provides to your customers.  Unfortunately, the rest of the ...

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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...

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