How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the checkout? Okay, maybe it wasn’t even that high. Maybe it was just your standard $3.99 shipping and...

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This...

Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, generate incredible ROI and do their day job. Resources are squeezed and teams are stretched thin. How...

Here are four tips to ensure your ads are reaching the right people.

Search Engine Marketing is the process of purchasing paid search listings to drive traffic to a website. Here at Cybba, we go beyond driving clicks and awareness by tying our search marketing campaigns back to clear, direct response goals