Does the 'Rule of Seven' Still Apply in Today’s Digital Advertising Ecosystem?
The well-known marketing “Rule of Seven” is based on the idea that a potential customer needs to be exposed to a company’s messaging at least ...
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Best Practices for an Irresistible Influencer Marketing Campaign
In today’s sprawling media landscape, marketers have been forced to surrender much of the control over their brand image to consumer-generated ...
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SEM Optimization Tips for 2021
Search Engine Marketing, or SEM, represents a key part of any digital strategy because it connects moments of buying intent to a product or ...
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Everything You Need to Know About Conquest Advertising
Editor's Note: This post was originally published in March 2018 and has been updated for accuracy and comprehensiveness.
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Marketing to Millennials: Expert Tips for the Home Services Industry
Millennials hit the housing market over a decade ago, but they are just now comprising the largest portion of homeowners by age in the US by more ...
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OTT: Advertising’s Secret Weapon
Over the past two to three weeks, how many hours have you logged in front of the television?
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Getting Started with Retargeting Ads
As a digital marketer, do you ever find yourself so far bogged down with the technical minutiae of your product offerings that you forget what you ...
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[Infographic] The Rise of Mobile: 2010 - 2020
There’s been no shortage of innovation and technological progress made over the past decade. Let’s look back at the meteoric rise of mobile ...
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