OTT: Advertising’s Secret Weapon
Over the past two to three weeks, how many hours have you logged in front of the television?
Read More
[Infographic] The Rise of Mobile: 2010 - 2020
There’s been no shortage of innovation and technological progress made over the past decade. Let’s look back at the meteoric rise of mobile ...
Read More
3 Questions to Ask Yourself Before Bringing Digital Marketing In-House
Nothing is static in the world of digital marketing. It seems like every other day there’s a change to Facebook’s algorithm or an update to the ...
Read More
[Infographic] 2019 Cybba Monday Checklist
Cyber Monday has become a welcome alternative to the frenzy of Black Friday shopping. In 2018, Cyber Monday set eCommerce records in the United ...
Read More
Nicollette Dineen on Up&Up's Undeclared Podcast!
Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she ...
Read More
Understanding 1st, 2nd, and 3rd party data
In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...
Read More
So You Want to Market Your CBD Company Online. Now What?
If you sell Cannabidiol (CBD) products, you already understand the value your product provides to your customers. Unfortunately, the rest of the ...
Read More
How to Create Ads that Pack a Punch
A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...
Read More