Employee Spotlight: Sandra Duarte
Sandra Duarte leads the Cybba sales team in Brazil. Her job is fast-paced, demanding, and responsible for gaining a greater market share in the Latin ...
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15 Email Marketing Statistics for 2022
With new and inventive marketing technologies emerging at such a fast rate, it’s easy to forget about the tried and trusted tool that is Email. If ...
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Exploring the Key Features of Google Analytics 4
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
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Generational Marketing: Millennials vs. Gen Z
Between continually shifting markets and an influx of startups popping up daily, reaching online shoppers is more competitive than ever. Knowing your ...
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What Advertisers Need to Know About Retail Media Networks
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
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[Infographic] The Revival of Travel
After the economic slowdown the past two years, the Travel & Tourism industry is set to make a significant comeback. But what is different now in ...
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Employee Spotlight: Lucia Fletcher
Lucia Fletcher is a Finance Associate at Cybba's Boston office. When she isn't handling the arduous tasks of balancing Cybba's budget and writing out ...
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Generational Marketing: Baby Boomers
A sometimes overlooked generation in marketing, Baby Boomers are actually the second most populous group in the U.S. at an estimated 73 million. ...
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