Exploring the Key Features of Google Analytics 4
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
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Generational Marketing: Millennials vs. Gen Z
Between continually shifting markets and an influx of startups popping up daily, reaching online shoppers is more competitive than ever. Knowing your ...
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What Advertisers Need to Know About Retail Media Networks
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
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[Infographic] The Revival of Travel
After the economic slowdown the past two years, the Travel & Tourism industry is set to make a significant comeback. But what is different now in ...
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Employee Spotlight: Lucia Fletcher
Lucia Fletcher is a Finance Associate at Cybba's Boston office. When she isn't handling the arduous tasks of balancing Cybba's budget and writing out ...
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Generational Marketing: Baby Boomers
A sometimes overlooked generation in marketing, Baby Boomers are actually the second most populous group in the U.S. at an estimated 73 million. ...
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Employee Spotlight: Ryan Thurber
Ryan Thurber is a sales rock star at Cybba. Employed with the company for almost two years, he has worked hard to perfect his time management skills ...
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5 Ways to Refine Your Retargeting Strategy
Display retargeting has long been regarded as a must-have tactic for advertisers, as an effective method of re-igniting interest in prospects and ...
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