[Vlog] 5 Mistakes to Avoid with Paid Social Advertising

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is extremely high.

In this video-blog, Nicollette Dineen from our digital media team gives her advice 5 on...

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[Infographic] 9 Key Conversion Statistics for Higher Ed

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some higher ed conversion statistics to help guide your planning strategies including: ad personalization,...

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Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a resulting 87% spike in ROAS. We asked Nicolette Dineen from our Social team why Facebook advertising is so...

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Why People Are Ignoring Your Display Ads

Spoiler alert: It’s more than “They’re annoying.”

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8 Psychological Tricks in Amazon's Marketing Strategy

With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide.  This is due to its enormous economy of scale and its ability to acquire retailers from every industry (think Whole Foods,...

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