The Art of Onsite Engagement: Balancing Form and Function in User Experience
Roughly 76% of customers abandon an eCommerce site without making a purchase. There are so many reasons why this happens – product prices, buyer ...
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Employee Spotlight: Calvin Cook
In a company brimming with spirited salespeople, you wouldn’t expect the finance guy to be the class clown. But here’s Calvin, Cybba’s Finance ...
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[Infographic] COVID Catalyzes Digital Video Transformation
People are consuming more digital video content than ever before. With fewer available options for entertainment outside the home, our living rooms ...
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Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
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Employee Spotlight: Samantha Carnall
You can’t think of Cybba without immediately thinking about our world-class Account Management team led by the indispensable Samantha Carnall. As ...
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Mid-Funnel Tactics: Dynamic Product Recommendations
A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. The ...
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Marketing to Millennials: Expert Tips for the Home Services Industry
Millennials hit the housing market over a decade ago, but they are just now comprising the largest portion of homeowners by age in the US by more ...
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Employee Spotlight: Luis Emilio García Wiedemann
Cybba’s Mexico office opened only 6 months ago, but their team is already making an impact on the digital marketing scene there. Luis Emilio García ...
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Beyond the Cart: Abandonment in 2020
As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...
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Employee Spotlight: Connor Audycki
Our June Spotlight is Connor Audycki, Senior Business Development at Cybba. If you look up the word “dedication” in the dictionary, you’ll see a ...
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