--- title: "On Display: Marketing Your CBD Company to the Right Audience with Beau Schmitt" description: Beau Schmitt, co-founder of Sunday Scaries, shares how he grew his CBD brand while navigating the red tape of social media ad restrictions in the space. image: https://blog.cybba.com/hubfs/OnDisplay_Episode2_Wide_NewLogo_LM1.jpg --- [Contact Us](https://cybba.com/contact/)   |   [Login ▸](https://cybba.biz/) [![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png) ![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png)](https://cybba.com/) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) [◀ View All Posts](https://blog.cybba.com/) ![](https://blog.cybba.com/hubfs/OnDisplay_Episode2_Wide_NewLogo_LM1.jpg) 07 Dec # On Display: Marketing Your CBD Company to the Right Audience with Beau Schmitt by [Derek Sullivan](https://blog.cybba.com/author/derek-sullivan) in [Marketing & Advertising](https://blog.cybba.com/tag/marketing-advertising) , [Resources & Educational Content](https://blog.cybba.com/tag/resources-educational-content) , [Industry Trends & Market Insights](https://blog.cybba.com/tag/industry-trends-market-insights) [Comments](https://blog.cybba.com/marketing-cbd-company-to-right-audience-beau-schmitt-podcast#comments-listing) For Episode 2 of Cybba: On Display, we sit down with Beau Schmitt, co-founder of [Sunday Scaries](https://sundayscaries.com/). He shares how he grew his CBD brand while navigating the red tape of social media ad restrictions in the CBD and natural botanicals space. Beau wears many hats at Sunday Scaries, one of the most successful CBD companies today. With a hand in everything from product sourcing and development to brand awareness, Beau understands the importance of making digital marketing a top priority. He's currently promoting their latest product, Bra Bearies, a strawberry flavored CBD gummy bear. Sunday Scaries will donate $2 from every purchase of Bra Bearies to [The Pink Agenda](https://www.thepinkagenda.org/) to support breast cancer research. Listen to the full episode below and subscribe to our channel on [Spotify](https://open.spotify.com/show/1UUpqmssiQMGFzz9Al3xoL?si=LX84b6ZORpevB1c5NrLtMQ), [Stitcher](https://www.stitcher.com/show/cybba-on-display), or wherever you get your podcasts.       **Key Takeaways:** - \[02:40\] From the Restaurant Industry to eCommerce - \[12:30\] Early Sunday Scaries - \[14:04\] Stress, Anxiety, and CBD - \[18:00\] Sourcing the Best Hemp Possible - \[21:42\] Instagram Content and Growing Your Social Presence - \[23:40\] Influencer Marketing and CBD - \[33:30\] Don't Be Afraid to Use Humor in Your Branding! - \[37:11\] Amazing Drops and Product Flops   Never miss an episode. 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