Cybba BrickMatch: In-Store Attribution for Big Box Retailers

Most purchases at grocery, retail, or any brick-and-mortar service sector stores still close in-store. Yet digital teams struggle to attribute ad spend to foot traffic and offline sales. Cybba BrickMatch solves this by connecting digital exposures to real-world outcomes across all channels.

Cybba's Solution

A privacy-first attribution solution powered by Cybba’s proprietary infrastructure:

Cybba BrickMatch: Matches POS & CRM data to digital exposures using identity stitching via DMP

Cybba.io™: Real-time dashboard showing in-store conversions, sales lift, and ROI

Cybba Signals™: Unified tracking across mobile, DOOH, app, and web

Cybba CDU™: Secure ingestion of POS/CRM files, format validation, and delivery to DMP

DSP Integration: Media execution, exposure tracking, and conversion ingestion

KPI'S Tracked

• Incremental Sales & Revenue Lift
• ROAS, CPA, In-Store Conversion Rate
• Foot Traffic Increase
• Basket Size and SKU-Level Lift
• Loyalty/App Signups and Coupon Redemptions

Requirements & Restrictions

Cybba BrickMatch uses hashed, anonymized data stored in encrypted environments with strict data separation to ensure client data remains isolated, secure, and compliant with all privacy regulations.

• Minimum Campaign Size: $15,000/month
• Platform Requirement: Media must run 100% through Cybba’s integrated DSP
• Data Delivery: POS/CRM files uploaded weekly or daily via SFTP/S3 (CSV or Parquet)
• Conversion Volume: Minimum 1,000 valid in-store conversions per 28-day period
• File Format Spec: Must follow Cybba Attribution Spec
• PII Policy: Pseudonymized after 15 days; no raw PII stored
• Data Retention: Campaign data must be uploaded within 30 days of conversion

Timeline

1. File Format Setup: 1–2 weeks
2. DMP Audience Setup: 1 week
3. Attribution Live Date: <30 days from kickoff
4. Dashboard Delivery: Real-time via Cybba.io™

Conclusion

Cybba BrickMatch delivers closed-loop attribution tailored for big box retailers — digitally driven, store-validated, and privacy-compliant. Interested in Cybba BrickMatch for your business? Reach out to our experts here!