Thomas Lafarge
Recent Posts
Announcing the Enhanced Cybba Performance Dashboard
August 13
As a Performance company, our Performance Dashboard is central to what we do. See the new improvements Cybba has made to its performance dashboard ...
Read MoreBest Practices for Email Remarketing: Personalization
August 13
Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.
Read MoreBest Practices for Email Remarketing: Design
July 17
With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to 15% ...
Read MoreBest Practices for Email Remarketing: Email Copy
July 16
Subject Line 47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the subject ...
Read MoreBest Practices for Onsite Engagement: Personalization
June 13
74% of consumers feel frustrated when website content is not personalized. Relevance is key to keep customers engaged, especially at the critical ...
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