Thomas Lafarge

Recent Posts

compelling email copy

Best Practices for Email Remarketing: Compelling Copy

Strong Subject Lines How important is your email copy? Consider the following statistics:

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millennials reshaping travel industry

How Millennials are Reshaping the Travel Industry

Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they ...

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Improve Customer Loyalty

Improving Customer Loyalty

We all know and agree about the importance of customer loyalty. However, marketers don’t always keep this in mind when their “hunter” mentality ...

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campaign performance dashboard

Announcing the Enhanced Cybba Performance Dashboard

As a Performance company, our Performance Dashboard is central to what we do. See the new improvements Cybba has made to its performance dashboard ...

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Email Remarketing Personalization

Best Practices for Email Remarketing: Personalization

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.

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email remarketing design

Best Practices for Email Remarketing: Design

With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to ...

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how to write email remarketing copy

Best Practices for Email Remarketing: Email Copy

Subject Line 47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the ...

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promo bar new feature

New Feature Released - Promo Bar!

We are happy to announce the release of a new onsite engagement feature – Promo Bar.

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