4 FOMO Marketing Strategies that Increase Black Friday Sales
August 24, 2017
The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within ...
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[Vlog] 5 Mistakes to Avoid with Paid Social Advertising
August 23, 2017
Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is ...
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[Infographic] 9 Key Conversion Statistics for Higher Ed
August 21, 2017
The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some ...
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Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue
August 17, 2017
In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a ...
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Why People Are Ignoring Your Display Ads
August 08, 2017
Spoiler alert: It’s more than “They’re annoying.”
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