Cybba offers premium advertising opportunities with seamless access to high-quality inventory and diverse audience segments. With off-the-shelf private marketplace (PMP) deals for Netflix inventory, we offer advertisers a streamlined way to reach engaged audiences on the platform.
Massive Reach: Engage millions of Netflix viewers across the globe in top-performing markets.
Tailored Targeting: Connect with your ideal audience based on age, gender, content preferences, and genres like Drama, Comedy, and Sci-Fi.
Engagement on Every Screen: Deliver your message on CTV, mobile, PC, and tablets, meeting viewers wherever they stream.
Prime Placement: Maximize impact with pre-roll and mid-roll ad placements in the most-watched Netflix content.
With ad durations ranging from 10 to 60 seconds, flexible CPMs, and minimums starting at $15,000, Netflix PMPs are designed for campaigns of all sizes.
Drive Results, Every Time: Leverage Netflix’s unmatched storytelling environment to amplify your brand’s message, build trust, and convert audiences into customers.
Brand Safety & Compliance: Advertise with confidence on Netflix. With clear guidelines and high standards, your campaigns are assured of quality and safety. *Restricted Ads Policy: https://help.netflix.com/legal/ad-restrictions
Minimum budget for one-month campaign: $15,000 USD
Reduced minimums for longer-term campaigns: $30,000 for 3 months or $45,000 for 6 months.
Incremental Minimum: $10,000 to run on Netflix inventory specifically. Minimum campaign budgets are for total IO amounts. Netflix can be blended with other campaign channels and tactics.
Netflix’s Ad-Tier Subscriber numbers are growing fast. At only $7 a month, the ad backed tier has accounted for millions of new subscribers since being introduced in 2022.
Since striking a multi-year contract with the NFL in 2024, those numbers are expected to grow even further.
70M Global monthly users on the Ad Tier1
50% of 2024 sign-ups were for Ad Tier1*
Netflix users are 3.2x more likely to engage with ads compared to other CTV services1
Netflix users are 4.2x more likely to engage with ads compared to linear services1
32.9B Hours of watch time2
Netflix has a 15% Higher watch time than the nearest competitor2
1. Source: Netflix Celebrates Two Years of Advertising: https://about.netflix.com/en/news/netflix-celebrates-two-years-of-advertising
2. Source: Netflix Upfront 2024: The Year of Growth and Momentum: https://about.netflix.com/en/news/netflix-upfront-2024-the-year-of-growth-and-momentum
*In Available Markets