Many brick-and-mortar businesses rely on digital advertising to reach customers but struggle to prove how those efforts affect foot traffic and in-store sales. Cybba BrickMatch helps fill that gap by connecting digital ad exposure with offline activity, giving multi-location brands a clearer picture of how customers move from online engagement to in-store action. Below, we break down how Cybba BrickMatch supports footfall attribution across several major sectors.
Grocery Stores & Big Box Retailers
Shoppers move quickly between digital research and real-world purchasing.
Key Cybba BrickMatch Benefits:
Matching POS data with digital exposures to understand in-store outcomes.
Showing which campaigns align with store visits or product interactions.
Supporting footfall attribution to help identify when ad-exposed audiences later visit a store location.
Drive to Website + Branch Locator Tracking
Measure strong user intent through branch locator clicks, product views, or application submissions.
Measure Campaign Results by branch location or in aggregate.
Measure lead form submissions that result in a branch visit
Integrate ad performance data with tracking of critical post-click actions — including franchise locator engagement, service center searches, and real-world store visits.
Supporting integrations with POS, loyalty, or warranty systems for deeper insights.
Enabling reporting at the location, regional, or nation-wide level to support franchisee needs.
Measure strong user intent through store franchise locator clicks, product views, or form submissions.
Connect ad impressions to real-world franchise visits with foot-fall attribution.