Michael South

Recent Posts

Ask the Expert: Search Engine Marketing Campaign Optimizations - What You Really Need to Know

Search Engine Marketing is the process of purchasing paid search listings to drive traffic to a website. Here at Cybba, we go beyond driving clicks and awareness by tying our search marketing campaigns back to clear, direct response goals

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Ask the Expert: Native Ads

Michael South is a Senior Media Trader at Cybba. He has 4 years of experience in the design and optimization of media strategies. Michael manages display campaigns for a portfolio of enterprise and strategic accounts.

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