Recent Posts
Exploring the Key Features of Google Analytics 4
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
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What Advertisers Need to Know About Retail Media Networks
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
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Top Trends in AdTech for 2022
As another year comes to a close, it seems unlikely that 2022 will be any less eventful than the years before. Though each new year brings some ...
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[Infographic] The Journey to Engage Consumers
Consumers today are demanding a more personalized and seamless shopping experience. However, brands are struggling to keep up with their customer ...
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What's the Best Platform for Social Media Advertising?
Every year there’s more reason to invest in social media. New networks rise in popularity and new features, tools, and apps are announced. In fact, ...
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Multi Touch Attribution: Making Sense of the Complex Customer Journey
In the fragmented and complex customer journey, the ability to accurately measure and give credit to deserving touchpoints is imperative to ...
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How to Prepare for the End of Third Party Cookies
Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...
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Best Practices for an Irresistible Influencer Marketing Campaign
In today’s sprawling media landscape, marketers have been forced to surrender much of the control over their brand image to consumer-generated ...
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