Recent Posts
[Infographic] The Journey to Engage Consumers
Consumers today are demanding a more personalized and seamless shopping experience. However, brands are struggling to keep up with their customer ...
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What's the Best Platform for Social Media Advertising?
Every year there’s more reason to invest in social media. New networks rise in popularity and new features, tools, and apps are announced. In fact, ...
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Multi Touch Attribution: Making Sense of the Complex Customer Journey
In the fragmented and complex customer journey, the ability to accurately measure and give credit to deserving touchpoints is imperative to ...
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How to Prepare for the End of Third Party Cookies
Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...
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Best Practices for an Irresistible Influencer Marketing Campaign
In today’s sprawling media landscape, marketers have been forced to surrender much of the control over their brand image to consumer-generated ...
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SEM Optimization Tips for 2021
Search Engine Marketing, or SEM, represents a key part of any digital strategy because it connects moments of buying intent to a product or service. ...
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How Gamification Can Boost Online Sales and Customer Moods
Have you ever been to a website where you were immediately confronted by a spinning wheel?
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What's the Best Platform for Social Media Advertising?
Every year there’s more reason to invest in social media. New networks rise in popularity and new features, tools, and apps are announced. Ad spend ...
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