Recent Posts
Mid-Funnel Tactics: Dynamic Product Recommendations
August 10, 2020
A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. ...
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4 Ways Marketers Can Adapt to the New Normal
June 01, 2020
We talked about how consumer behavior has changed during the global pandemic, but what is the “new normal” for marketing strategy? How do we ...
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Online Consumer Behavior During the COVID-19 Crisis
April 10, 2020
In the first few months of 2020, we've seen an unprecedented shift in online shopping habits brought on by the COVID-19 crisis. While some of ...
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Understanding 1st, 2nd, and 3rd party data
November 06, 2019
In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...
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What are the Signs of a Great Media-Buying Partnership?
October 04, 2019
It’s no secret that the agency-client relationship is built on shaky ground.
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