Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This...

It’s easy to think of social media as the magic bullet for all of your marketing needs.  You allocate a significant portion of your digital marketing budget to the promotion of a paid Facebook or Instagram campaign and wait for the influx of...

Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, generate incredible ROI and do their day job. Resources are squeezed and teams are stretched thin. How...

If you’ve been keeping up with our latest series of blog posts, you’ve learned all about geo-focused advertising. By now you should:

• Know the difference between geofencing and geotargeting [Ask Our Experts – Geotargeting And Geofencing: Same Or...