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Announcing Cybba Inc.

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3 Ways to Analyze Digital Campaign Success

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...

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2017 Email Marketing Statistics

With 56 percent of companies using an email marketing provider, email marketing should be on everyone’s radar, if it’s not already. To keep you up ...

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3 Brands Rocking their Father's Day Campaigns

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the 2017 ...

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