How 4 Companies Use Brands to Build Lifetime Loyalty

Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor when it’s time to upgrade? Apple has successfully built the largest brand following in the world...

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Supercharge Your Paid Ads with 5 Proven Targeting Tactics

Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You may not realize that an even more troublesome phenomenon is at play: ad blindness. Ad blindness is...

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May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, and a 2-3% increase for in-store sales. 

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Attribution Inefficiency:  Avoid Overpaying for Your Conversions

The good news Advertising and marketing spend have been increasing year over year.  In fact, global digital ad spending will rise 17.1% to $327.28 billion in 2019.   

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What is Cross Device Targeting?

Consumers engage online across an increasing choice of platforms and devices.

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