A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your smartphone navigation app), and you need your high impact visuals— your vehicle— to deliver your message at...

Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized experience after a customer's first conversion will keep them coming back. Learn about the value of...

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the checkout? Okay, maybe it wasn’t even that high. Maybe it was just your standard $3.99 shipping and...

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.