How to Power Your Holiday Campaigns with Personalization
There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past. No, it ...
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Understanding 1st, 2nd, and 3rd party data
In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...
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How to Create Ads that Pack a Punch
A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...
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[Infographic] Dos and Don'ts of Brand Loyalty
Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized ...
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Consumer Engagement Strategies to Foster Brand Loyalty
How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...
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Best Practices for Email Remarketing: Personalization
Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.
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Best Practices for Onsite Engagement: Personalization
74% of consumers feel frustrated when website content is not personalized. Relevance is key to keep customers engaged, especially at the critical ...
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Executive Feature: 7 Key Trends to Active Engagement
Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. ...
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