Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?
After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...
Read More
Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
Read More
Mid-Funnel Tactics: Dynamic Product Recommendations
A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. ...
Read More
How to Power Your Holiday Campaigns with Personalization
There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past. No, it ...
Read More
Understanding 1st, 2nd, and 3rd party data
In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...
Read More
How to Create Ads that Pack a Punch
A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...
Read More
[Infographic] Dos and Don'ts of Brand Loyalty
Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized ...
Read More
Consumer Engagement Strategies to Foster Brand Loyalty
How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...
Read More