Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the checkout? Okay, maybe it wasn’t even that high. Maybe it was just your standard $3.99 shipping and...

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Best Practices for Email Remarketing: Personalization

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.

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