Personalization Webinar Recap

How to Power Your Holiday Campaigns with Personalization

There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past.  No, it ...

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first second third data

Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...

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Ad Creative Feature Image

How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...

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[Infographic] Dos and Don'ts of Brand Loyalty

Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized ...

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Consumer Engagement Strategies

Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...

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Best Practices for Email Remarketing: Personalization

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.

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