How to Power Your Holiday Campaigns with Personalization

There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past.  No, it has nothing to do with religion, or family, or even a movement to return to "simpler times". With...

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Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each interaction and contextualizing it with a more engaging experience, you can put each dollar of your...

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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your smartphone navigation app), and you need your high impact visuals— your vehicle— to deliver your message at...

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[Infographic] Dos and Don'ts of Brand Loyalty

Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized experience after a customer's first conversion will keep them coming back. Learn about the value of...

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Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the checkout? Okay, maybe it wasn’t even that high. Maybe it was just your standard $3.99 shipping and...

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