Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
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Mid-Funnel Tactics: Dynamic Product Recommendations
A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. ...
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How to Power Your Holiday Campaigns with Personalization
There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past. No, it ...
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Understanding 1st, 2nd, and 3rd party data
In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...
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How to Create Ads that Pack a Punch
A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...
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[Infographic] Dos and Don'ts of Brand Loyalty
Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized ...
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Consumer Engagement Strategies to Foster Brand Loyalty
How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...
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Best Practices for Email Remarketing: Personalization
Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.
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