What the 2019 Holiday Season Taught Us About Mobile

If your business follows a traditional sales cycle, January is a time to finally catch your breath and reflect on the holiday season. If you’re ...

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what is cross device targeting

What is Cross Device Targeting?

Consumers engage online across an increasing choice of platforms and devices.

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driving mobile app downloads

Driving Mobile App Installs

With each passing year, more and more eCommerce transactions occur via mobile devices. To keep up with trends in consumer behavior, many brands ...

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Internet advertising trends

Commentary on Internet Advertising Trends

Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and ...

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mobile conversions

7 Musts to Increase Mobile Conversions

As of 2017,  48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, ...

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