Baby Boomer Travel: Trends + Tips

With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers surveyed by AARP in 2017, 49 percent are confident in planning their travels without online...

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Back to School: School's Out, Back to School Marketing is In

Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second biggest time of the year for retailers, after the winter holidays. In this blog, we’ll look at...

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3 Brands Rocking their Father's Day Campaigns

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the 2017 Father’s Day campaigns are unique, in that rather than giving you, the viewer, an idea of what kind...

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