3 Ways to Analyze Digital Campaign Success for Ticketing Services

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This...

Continue Reading

eCommerce Panel's Secret Strategy: A Combination of Rationality & Emotions

“When you buy online, what motivates you to convert?”

This was the question panelists at Cybba Inc.’s Ramp-up eCommerce Conversions sought to answer. With over 100 years of experience combined, Michael Libenson, Founder and President of...

Continue Reading

Back to School: School's Out, Back to School Marketing is In

Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second biggest time of the year for retailers, after the winter holidays. In this blog, we’ll look at...

Continue Reading

3 Brands Rocking their Father's Day Campaigns

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the 2017 Father’s Day campaigns are unique, in that rather than giving you, the viewer, an idea of what kind...

Continue Reading
1

Latest Posts