Cybba blog

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3 Questions to Ask Yourself Before Bringing Digital Marketing In-House

Nothing is static in the world of digital marketing. It seems like every other day there’s a change to Facebook’s algorithm or an update to the ...

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Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she ...

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Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...

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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...

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media partnerships

What are the Signs of a Great Media-Buying Partnership?

It’s no secret that the agency-client relationship is built on shaky ground.

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Paid Facebook Ads

Are Your Facebook Ads Working For You? Or Are You Working For Them?

We’ve all been prodded to visit a website because of a persistent Facebook ad – the kind that follows you to Instagram and back to Facebook. With ...

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Ticketing

3 Ways to Analyze Digital Campaign Success for Ticketing Services

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...

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The Secret Sauce for Sporting Goods eCommerce Growth

The sporting goods industry is seeing a shift from in-store sales to online shopping. The focus on athleisure, fitness and healthy lifestyles ...

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