Business in the Time of Coronavirus

As the stock market drops and businesses of all sizes close their physical doors, it’s natural to succumb to the panic and feelings of existential ...

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What are Luxury Brands Doing to Stay Relevant in the Age of Online Shopping?

Cartier. Van Cleef & Arpels. Louis Vuitton. These names, and the visions of glistening storefronts that they conjure, are synonymous with luxury.

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What the 2019 Holiday Season Taught Us About Mobile

If your business follows a traditional sales cycle, January is a time to finally catch your breath and reflect on the holiday season. If you’re ...

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3 Questions to Ask Yourself Before Bringing Digital Marketing In-House

Nothing is static in the world of digital marketing. It seems like every other day there’s a change to Facebook’s algorithm or an update to the ...

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Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she ...

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Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...

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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...

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What are the Signs of a Great Media-Buying Partnership?

It’s no secret that the agency-client relationship is built on shaky ground.

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