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Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she ...

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first second third data

Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...

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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...

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media partnerships

What are the Signs of a Great Media-Buying Partnership?

It’s no secret that the agency-client relationship is built on shaky ground.

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Paid Facebook Ads

Are Your Facebook Ads Working For You? Or Are You Working For Them?

We’ve all been prodded to visit a website because of a persistent Facebook ad – the kind that follows you to Instagram and back to Facebook. With ...

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Ticketing

3 Ways to Analyze Digital Campaign Success for Ticketing Services

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...

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The Secret Sauce for Sporting Goods eCommerce Growth

The sporting goods industry is seeing a shift from in-store sales to online shopping. The focus on athleisure, fitness and healthy lifestyles ...

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Market Highlight: Online Grocery Retailers

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