Engage with Holiday Shoppers in Mobile Micro-Moments

Black Friday is less than a month away and the holiday shopping season is in full swing. With over 90% of consumers on smartphones, mobile ...

5 Online Shoppers You Will Encounter

“Life is like a box of chocolates. You never know what you are going to get.” That saying also applies to the different types of online shopping ...

[Infographic] Cybba Monday Checklist

Cyber Monday is the biggest sales day for U.S e-commerce and it's one week away! Cyber Monday passed Black Friday's revenue for the first time in ...

Don't Scare Away Your Sales: Holiday Optimization Checklist

There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific ...

What is Retargeting Tuesday? Tips for eCommerce

[Infographic] Sleighing Your Holiday Ads: Optimizations to Last All Season

Keep your holiday digital marketing and advertising campaigns fresh with these key statistics and optimization strategies.

4 FOMO Marketing Strategies that Increase Black Friday Sales

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within ...

Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a ...