Best Practices for Email Remarketing: Personalization

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.

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10 Ways to Write a Subject Line that Converts (With Examples)

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don't know how to write a truly effective email subject line.

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What Email Remarketing Means for You

If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, shoppers abandon online transactions almost 70% of the time, for several reasons.

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2017 Email Marketing Statistics

With 56 percent of companies using an email marketing provider, email marketing should be on everyone’s radar, if it’s not already. To keep you up to date with what’s happening in the email marketing world, we’ve collected some of the most...

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