Beyond the Cart: Abandonment in 2020
As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...
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3 Out-of-the-Box Ways to Refresh Your Retargeting
Visit Website. Abandon Shopping Cart. See Retargeting Ad. Repeat.
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4 Ways Marketers Can Adapt to the New Normal
We talked about how consumer behavior has changed during the global pandemic, but what is the “new normal” for marketing strategy? How do we ...
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[Infographic] The New COVID-19 Normal: By The Numbers
The past two months have changed consumer needs and buying behaviors in ways most of us could never have imagined.
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Online Consumer Behavior During the COVID-19 Crisis
In the first few months of 2020, we've seen an unprecedented shift in online shopping habits brought on by the COVID-19 crisis. While some of ...
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What are Luxury Brands Doing to Stay Relevant in the Age of Online Shopping?
Cartier. Van Cleef & Arpels. Louis Vuitton. These names, and the visions of glistening storefronts that they conjure, are synonymous with luxury.
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[Infographic] The Rise of Mobile: 2010 - 2020
There’s been no shortage of innovation and technological progress made over the past decade. Let’s look back at the meteoric rise of mobile ...
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Attribution Inefficiency: Avoid Overpaying for Your Conversions
The good news – Advertising and marketing spend have been increasing year over year. In fact, digital ad spending in the U.S. is projected to ...
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