Keyboard Buttons With Digital Icons

Beyond the Cart: Abandonment in 2020

As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...

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retargeting ad tactics

3 Out-of-the-Box Ways to Refresh Your Retargeting

Visit Website. Abandon Shopping Cart. See Retargeting Ad. Repeat.

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marketing strategies for new normal

4 Ways Marketers Can Adapt to the New Normal

We talked about how consumer behavior has changed during the global pandemic, but what is the “new normal” for marketing strategy? How do we ...

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[Infographic] The New COVID-19 Normal: By The Numbers

The past two months have changed consumer needs and buying behaviors in ways most of us could never have imagined.

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Online Shopping Behavior During Covid Crisis

Online Consumer Behavior During the COVID-19 Crisis

In the first few months of 2020, we've seen an unprecedented shift in online shopping habits brought on by the COVID-19 crisis. While some of ...

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Online Shopping Luxury Brands

What are Luxury Brands Doing to Stay Relevant in the Age of Online Shopping?

Cartier. Van Cleef & Arpels. Louis Vuitton. These names, and the visions of glistening storefronts that they conjure, are synonymous with luxury.

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[Infographic] The Rise of Mobile: 2010 - 2020

There’s been no shortage of innovation and technological progress made over the past decade.  Let’s look back at the meteoric rise of mobile ...

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how to avoid overpaying for conversions

Attribution Inefficiency:  Avoid Overpaying for Your Conversions

The good news – Advertising and marketing spend have been increasing year over year.  In fact, digital ad spending in the U.S. is projected to ...

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