Understanding 1st, 2nd, and 3rd party data
November 06, 2019
In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...
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Attribution Inefficiency: Avoid Overpaying for Your Conversions
March 28, 2019
The good news –Advertising and marketing spend have been increasing year over year. In fact, global digital ad spending will rise 17.1% to ...
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2019 eCommerce Trends
January 15, 2019
In the US, eCommerce revenues grew to over $500 billion in 2018, a 13% growth from the previous year, and more than 10% of all retail sales in ...
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