Understanding 1st, 2nd, and 3rd party data
November 06, 2019
In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...
Read MoreAttribution Inefficiency: Avoid Overpaying for Your Conversions
March 28, 2019
The good news –Advertising and marketing spend have been increasing year over year. In fact, global digital ad spending will rise 17.1% to ...
Read More2019 eCommerce Trends
January 15, 2019
In the US, eCommerce revenues grew to over $500 billion in 2018, a 13% growth from the previous year, and more than 10% of all retail sales in ...
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