Attribution Inefficiency:  Avoid Overpaying for Your Conversions

The good news Advertising and marketing spend have been increasing year over year.  In fact, global digital ad spending will rise 17.1% to $327.28 billion in 2019.   

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2019 eCommerce Trends

In the US, eCommerce revenues grew to over $500 billion in 2018, a 13% growth from the previous year, and more than 10% of all retail sales in North America. The growth of eCommerce will continue as it becomes an always bigger part of our overall...

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