Woman holding ipad discussing website layout with colleague

The Art of Onsite Engagement: Balancing Form and Function in User Experience

Roughly 76% of customers abandon an ecommerce site without making a purchase. There are so many reasons why this happens – product prices, buyer ...

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Confused woman working on laptop

Dear Cybba: How Do I Keep My Customers Loyal?

We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...

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dynamic product recommendations

Mid-Funnel Tactics: Dynamic Product Recommendations

A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. ...

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Keyboard Buttons With Digital Icons

Beyond the Cart: Abandonment in 2020

As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...

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retargeting ad tactics

3 Out-of-the-Box Ways to Refresh Your Retargeting

Visit Website. Abandon Shopping Cart. See Retargeting Ad. Repeat.

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marketing strategies for new normal

4 Ways Marketers Can Adapt to the New Normal

We talked about how consumer behavior has changed during the global pandemic, but what is the “new normal” for marketing strategy? How do we ...

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covid-19 infographic

[Infographic] The New COVID-19 Normal: By The Numbers

The past two months have changed consumer needs and buying behaviors in ways most of us could never have imagined.

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Online Shopping Behavior During Covid Crisis

Online Consumer Behavior During the COVID-19 Crisis

In the first few months of 2020, we've seen an unprecedented shift in online shopping habits brought on by the COVID-19 crisis. While some of ...

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