first second third data

Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...

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Attribution_Blog_Featured

Attribution Inefficiency:  Avoid Overpaying for Your Conversions

The good news –Advertising and marketing spend have been increasing year over year.  In fact, global digital ad spending will rise 17.1% to ...

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ecom-feat-min

2019 eCommerce Trends

In the US, eCommerce revenues grew to over $500 billion in 2018, a 13% growth from the previous year, and more than 10% of all retail sales in ...

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