--- title: Cybba | Blog | Digital Marketing Resources | Cybba Culture & News description: Cybba Culture & News | Optimize your digital marketing campaigns and grow your online business with a collection of resources, expert advice, and industry news with Cybba's blog and community. --- [Contact Us](https://cybba.com/contact/)   |   [Login ▸](https://cybba.biz/) [![cybbalogo\_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png) ![cybbalogo\_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png)](https://cybba.com/) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) # ![Results Drive Resources](https://blog.cybba.com/hubfs/Blog_Header_Title_2025.png) **Explore the Cybba Blog** ## **Expert insights and resources.**   ### FILTER BLOG TOPICS BY CATEGORY: - [All Posts](https://blog.cybba.com) - [Paid Media](https://blog.cybba.com/tag/paid-media) - [Attribution](https://blog.cybba.com/tag/attribution) - [Audiences](https://blog.cybba.com/tag/audiences) - [Location Analytics](https://blog.cybba.com/tag/location-analytics) [![](https://blog.cybba.com/hs-fs/hubfs/DES-327_EmployeeSpotlight_SarahHoefner_BlogPost_CJ1.jpg?width=600&name=DES-327_EmployeeSpotlight_SarahHoefner_BlogPost_CJ1.jpg)](https://blog.cybba.com/employee-spotlight-sarah) ## [Employee Spotlight: Sarah Hoefner](https://blog.cybba.com/employee-spotlight-sarah) June 12, 2025 Meet Sarah Hoefner, our Senior Account Director and Client Services Lead! Sarah plays a key role in guiding our client relationships, ensuring every ... [Read More](https://blog.cybba.com/employee-spotlight-sarah) [![](https://blog.cybba.com/hs-fs/hubfs/DES-327_SummerWellness_BlogPost_1920x960_CJ4.jpg?width=600&name=DES-327_SummerWellness_BlogPost_1920x960_CJ4.jpg)](https://blog.cybba.com/summer-office-wellness) ## [5 Tips for Summer in the Office ☀️](https://blog.cybba.com/summer-office-wellness) May 22, 2025 Summer can be a season of renewed energy, but it also comes with its own workplace challenges — clients and colleagues out of the office, midday ... [Read More](https://blog.cybba.com/summer-office-wellness) [![](https://blog.cybba.com/hs-fs/hubfs/DES238_EmployeeSpotlight_Petros_BlogPost_CJ2.jpg?width=600&name=DES238_EmployeeSpotlight_Petros_BlogPost_CJ2.jpg)](https://blog.cybba.com/employee-spotlight-petros) ## [Employee Spotlight: Petros Efstratoudakis](https://blog.cybba.com/employee-spotlight-petros) March 13, 2025 Meet Petros, an Associate Account Manager whose dedication and expertise make a lasting impact on our team! With a keen eye for strategy and a ... [Read More](https://blog.cybba.com/employee-spotlight-petros) [![Trends](https://blog.cybba.com/hs-fs/hubfs/NewYearNewTrends_Infographic_Blog_1920x960_CJ1%20(002).jpg?width=600&name=NewYearNewTrends_Infographic_Blog_1920x960_CJ1%20(002).jpg)](https://blog.cybba.com/infographic-new-year-new-trends) ## [\[Infographic\] New Year, New Trends](https://blog.cybba.com/infographic-new-year-new-trends) December 05, 2022 With the new year approaching quickly, it's important to recognize upcoming trends and how to maximize your digital marketing efforts through these ... [Read More](https://blog.cybba.com/infographic-new-year-new-trends) [![christine atturio graphic designer](https://blog.cybba.com/hs-fs/hubfs/ChristineAtturio_EmployeeSpotlight.jpg?width=600&name=ChristineAtturio_EmployeeSpotlight.jpg)](https://blog.cybba.com/employee-spotlight-christine-atturio) ## [Employee Spotlight: Christine Atturio](https://blog.cybba.com/employee-spotlight-christine-atturio) July 12, 2022 Christine Atturio is a Senior Graphic Designer at Cybba. When she isn't creating stunning visuals for Cybba's clients, she's touring the country with ... [Read More](https://blog.cybba.com/employee-spotlight-christine-atturio) [![](https://blog.cybba.com/hs-fs/hubfs/ReginaHernandezMartinez_EmployeeSpotlight_BlogImage_LM2.jpg?width=600&name=ReginaHernandezMartinez_EmployeeSpotlight_BlogImage_LM2.jpg)](https://blog.cybba.com/employee-spotlight-regina-hernandez-martinez) ## [Employee Spotlight: Regina Hernández Martínez](https://blog.cybba.com/employee-spotlight-regina-hernandez-martinez) October 01, 2021 Regina Hernández Martínez is an Account Manager in our Mexico City office. Check out the full Q+A below to read about Regina's day-to-day at Cybba, ... [Read More](https://blog.cybba.com/employee-spotlight-regina-hernandez-martinez) [![](https://blog.cybba.com/hs-fs/hubfs/SeanFeeney_EmployeeSpotlight_BlogPost_LM2.jpg?width=600&name=SeanFeeney_EmployeeSpotlight_BlogPost_LM2.jpg)](https://blog.cybba.com/employee-spotlight-sean-feeney) ## [Employee Spotlight: Sean Feeney](https://blog.cybba.com/employee-spotlight-sean-feeney) June 03, 2021 Sean Feeney is a Business Development Representative in our Boston office. When Sean isn't busy prospecting new clients, he likes to spend his time ... [Read More](https://blog.cybba.com/employee-spotlight-sean-feeney) [![charts and graphs on smartphone and desktop](https://blog.cybba.com/hs-fs/hubfs/AWS_PressRelease_LM2.png?width=600&name=AWS_PressRelease_LM2.png)](https://blog.cybba.com/new-data-platform-powered-by-aws) ## [Cybba Announces Launch of New Data Platform Powered by AWS](https://blog.cybba.com/new-data-platform-powered-by-aws) February 11, 2021 BOSTON (PRWEB), February 11, 2021– Cybba, a global technology-enabled service provider that offers a unified suite of digital marketing and ... [Read More](https://blog.cybba.com/new-data-platform-powered-by-aws) [![Youtalk with Michael Norris with Derek Sullivan Headshot](https://blog.cybba.com/hs-fs/hubfs/Derek%20Youtalk%20Feature%20Image.png?width=600&name=Derek%20Youtalk%20Feature%20Image.png)](https://blog.cybba.com/derek-sullivan-on-youtalk-podcast) ## [Derek Sullivan Talks Marketing a Marketing Company on Youtalk Podcast](https://blog.cybba.com/derek-sullivan-on-youtalk-podcast) February 05, 2021 In January, Cybba Marketing Manager, Derek Sullivan, was featured on the Youtalk with Michael Norris podcast. [Read More](https://blog.cybba.com/derek-sullivan-on-youtalk-podcast) [![Image of John Adam's Statue in Boston next to Build In Boston Best Places to Work Badge](https://blog.cybba.com/hs-fs/hubfs/BIB%20Blog%20Feature%20Image.jpg?width=600&name=BIB%20Blog%20Feature%20Image.jpg)](https://blog.cybba.com/built-in-boston-2021) ## [Cybba Named on Built In's 50 Best Small Companies to Work for in Boston 2021](https://blog.cybba.com/built-in-boston-2021) January 14, 2021 For the second year in a row, Cybba has been named on the 50 Best Small Companies to Work For in Boston by the esteemed tech company, Built In. [Read More](https://blog.cybba.com/built-in-boston-2021) [All posts](https://blog.cybba.com/all) [Next](https://blog.cybba.com/tag/cybba-culture-news/page/2) ![logo](https://blog.cybba.com/hs-fs/hubfs/cybbalogo_digitalservices_white.png?width=120&name=cybbalogo_digitalservices_white.png)   374 Congress St, Boston MA 02210 [marketing@cybba.com](mailto:marketing@cybba.com)               - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising/) - [DOOH Advertising](https://cybba.com/dooh-advertising/) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/digital-marketing-services/email-remarketing/) - [Cybba Lynk](https://cybba.com/lynk/) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences/) - [Case Studies](https://cybba.com/customers) - Thinking - [Blog](https://blog.cybba.com/) - [Podcast](https://cybba.com/cybba-on-display) - [Webinars](https://cybba.com/webinars) - [Guides](https://cybba.com/guides/) - [Why Cybba](https://cybba.com/why-cybba/) - [Contact](https://cybba.com/contact/) - [Careers](https://cybba.com/careers/) - [Terms and Conditions](https://cybba.com/terms-and-conditions/) - [Privacy Policy](https://cybba.com/privacy-policy/) - [Data Processing Agreement](https://cybba.com/data-processing-agreement/) - [Do not sell my personal data](https://cybba-requests.my.onetrust.com/webform/a4a1351e-d293-4305-bde4-b9cf8f5c0989/f89c576a-b5c6-498e-bad5-698f084ffd30)