Lifelong Loyalty

How 4 Companies Use Brands to Build Lifetime Loyalty

Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor ...

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Consumer Engagement Strategies

Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...

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mobile micro-moments

Engage with Holiday Shoppers in Mobile Micro-Moments

Black Friday is less than a month away and the holiday shopping season is in full swing. With over 90% of consumers on smartphones, mobile ...

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insight surveys product extension

Product Tips - Cybba Insight Surveys - New Product Extension

We are happy to announce the release of a new onsite engagement feature – insight surveys.

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what is cross device targeting

What is Cross Device Targeting?

Consumers engage online across an increasing choice of platforms and devices.

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Improve Customer Loyalty

Improving Customer Loyalty

We all know and agree about the importance of customer loyalty. However, marketers don’t always keep this in mind when their “hunter” mentality ...

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instagram advertising

How to Grow Your Business on Instagram

Duc Ngo, Programmatic Media Trader at Cybba, offers his insights into Instagram as a channel for growth.

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active engagement trends

Executive Feature: 7 Key Trends to Active Engagement

Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. ...

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