[Vlog] Webinar Recap: Going Digital with Crain Communications

Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, generate incredible ROI and do their day job. Resources are squeezed and teams are stretched thin. How...

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Ask Our Experts - Geotargeting and Geofencing: Same or Different

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The Art of Display Budgeting

“What’s the right budget for our display campaign?”

We receive this question from clients all the time. In fact, I just received this question last week from a media director at an agency. Many organizations have sophisticated models that help...

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Expert Q&A: Are Display Ads Worth It?

According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing wrong, but at Cybba we know that users who are retargeted to are 70 percent more likely to convert,...

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What is Retargeting Tuesday? Tips for eCommerce

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