---
title: "On Display: Understanding and Growing Your Audience with Rand Fishkin"
description: Rand Fishkin, CEO and Co-founder of SparkToro, joins us to discuss his newest venture and how to easily understand and grow your audience.
image: https://blog.cybba.com/hubfs/OnDisplay_Episode4_Blog_NewLogo_LM2.jpg
---

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05 Apr

# On Display: Understanding and Growing Your Audience with Rand Fishkin

 by [Derek Sullivan](https://blog.cybba.com/author/derek-sullivan)

 in [Marketing & Advertising](https://blog.cybba.com/tag/marketing-advertising) , [Resources & Educational Content](https://blog.cybba.com/tag/resources-educational-content)

[Comments](https://blog.cybba.com/understanding-and-growing-your-audience-rand-fishkin-podcast#comments-listing)

For Episode 4 of Cybba: On Display, we sit down with Rand Fishkin, Co-Founder and CEO of [SparkToro](https://sparktoro.com/), to discuss the challenges of understanding your audience, especially when so much of web marketing today is “buy ads on Facebook and Google.” 

 

SparkToro is an online platform made to help you do marketing better.

Quickly and accurately identify where your audience spends time and pays attention, so your marketing efforts can be better targeted and more effective. 

Watch the full episode below and subscribe to our channel on [Spotify](https://open.spotify.com/show/1UUpqmssiQMGFzz9Al3xoL?si=LX84b6ZORpevB1c5NrLtMQ), [Apple](https://podcasts.apple.com/us/podcast/cybba-on-display/id1526506011),  or wherever you get your podcasts.

 

 

**Key Takeaways:**

- \[01:28\] Intro to SparkToro
- \[05:15\] Discovering Your Audiences' Interests
- \[08:15\] Best Social Networks for Audience Insights
- \[13:37\] Niche Interests and Targeting 
- \[21:58\] Starting a Business from the Ground Up
- \[29:25\] Learning from Your Mistakes
- \[35:10\] Early Innovations and Variety in Search Engines
- \[41:20\] Building Your Audience Organically

**Want to Learn More?**

- [SparkToro](https://sparktoro.com/)
- [Rand Fishkin on Twitter](https://twitter.com/randfish)
- [Cybba: On Display](https://cybba.com/cybba-on-display/)

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