Our May Spotlight is Becca Wallace, Creative Director and ultimate Cybba brand champion.
Perhaps no other person’s work has had as far-reaching an impact as Becca's. As Creative Director, she oversees the creation of visual assets for the Cybba team and our clients and makes sure everything we send out into the world is in tip-top shape. That’s no easy feat!
How long have you been in this position?
I’ve been with the company for six years now. I started as a Junior Graphic Designer back in 2014, and have been in the Creative Director position since August 2018.
What job did you want to have you were a kid?
I’ve always known that I wanted to do something creative. As a kid, I wanted to be an interior decorator. I was always rearranging and redecorating my bedroom and any other room I could convince my parents to let me redo.
Describe the path that brought you to Cybba.
I was a recent college grad looking for my first “big girl” job and applied to Cybba because I really liked what I saw about the company and role. Coincidentally, I got sick the day of my interview and had to cancel at the last minute. Thankfully, Lauren (last month’s employee spotlight!) was kind enough to allow me to reschedule. When I came in, met people, and learned more about the position and company overall, it was a no brainer. The rest is history.
What do you enjoy the most about your role?
I love the fast-paced nature of the role and the ability to try out new ideas. The company is ever-evolving and every day brings a new challenge, so it definitely keeps things interesting.
Run us through a typical day in the Cybba office for you.
I don’t think there is a “typical day” for me in the office, which is a huge reason I love my job! On any given day you can find me designing creatives, working with the marketing team on internal assets, collaborating with the tech and QA teams, planning fun office stuff with the Culture Committee, or being pulled into meetings.
What is your best productivity tip for getting it all done?
My best productivity tip would be to stay organized. I’m extremely organized and that really helps me stay on top of everything that needs to get done. So, for people who aren’t inherently organized: use the tools you have at your disposal to help. My top two specific recommendations are: 1. write every task that needs to get done down on a to-do list that is visible on your desk and 2. use calendar reminders/meetings to block off time to focus on certain tasks (and hold yourself accountable!).
What are your favorite brand(s) and why?
Disney is one of my favorite brands. Their core promise has always been to create happiness through magical experiences and they’ve been able to stay true to that after all these years. I love their attention to detail and the Easter eggs they hide everywhere. They strive to keep their consumers experiences consistent – whether it’s made up of one or one thousand interactions.
What’s the best (non-Cybba) marketing campaign you’ve seen?
The team-up between GIPHY and Jif is the best one I’ve seen recently. The long, drawn out debate over whether gif is pronounced with a hard or soft g has been a regular topic in my profession, since we create and work with gifs regularly, so I found this campaign particularly awesome. I was (and still am) SO bummed that I couldn’t get my hands on a jar of the Gif peanut butter. Check it out if you haven’t seen it yet.
What is your favorite place in Boston?
Technically not in Boston but Cuchi Cuchi in Cambridge is one of my favorite places to grab dinner and drinks. The vibe is vintage Hollywood with burlesque costumes and they offer a ton of global small plates. It’s always great to order a bunch of different plates and pair them with their creative cocktails while you catch up with friends.
What are 3 things you can’t live without?
Family, my dog, and a space heater (I’m always cold).
What has been your proudest moment/ favorite project at Cybba?
That’s a tough one. I think it’s a tie between rebranding our website with the marketing team and building out our internal ticketing system. The website rebrand was a huge project and we were able to really elevate our visual identity. Creativity-wise it was a lot fun, albeit very stressful.
On the other hand, building out the ticketing system wasn’t as creative visually, but it required a lot of planning on a very short deadline and a lot of back end work. 3 years later, it is still something the company is reliant on and uses daily so it feels good that the hard work paid off.
If you could switch your job with anyone at Cybba, whose job would you want?
I’d probably want to switch with someone on the tech team. I already do a lot of work with coding and I really enjoy it, so I’d love to explore that further and get to learn and experience even more of what they do!