---
title: Derek Sullivan Talks Marketing a Marketing Company on Youtalk Podcast
description: He discusses Cybba's approach to digital marketing across diverse verticals and the unique challenges of marketing a marketing company.
---

[Cybba | Blog | Digital Marketing Resources](https://blog.cybba.com)

# [Derek Sullivan Talks Marketing a Marketing Company on Youtalk Podcast](https://blog.cybba.com/derek-sullivan-on-youtalk-podcast)

 Written by [Victoria Cohen](https://blog.cybba.com/author/victoria-cohen) | Feb 5, 2021 5:03:43 PM

In January, Cybba Marketing Manager, Derek Sullivan, was featured on the [Youtalk with Michael Norris](https://www.youtechagency.com/youtalk/) podcast.

He discusses Cybba's approach to digital marketing across diverse verticals and the unique challenges of marketing a marketing company. (Wrap your head around that one.)

They cover:

- How to marketing a marketing company 
- How to market to prospects across industries
- Data-driven campaigns
- Marketing and Sales team alignment
- Tracking qualified leads

Watch the full discussion below:

 

[View full post](https://blog.cybba.com/derek-sullivan-on-youtalk-podcast)

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