Every person at Cybba plays a key role in our success. Now in the Employee Spotlight is Duc Ngo. Read about his journey at Cybba, and his insights on what has contributed to his success as one of our media traders.
How long have you been in this position?
I have been a media trader at Cybba for almost 2 years.
How did you start at Cybba and what made you want to join?
I love the startup working environment, and Cybba met all the requirements I was looking for. It’s fun and exciting, and I’m always learning something new. Also, Casee, who recruited me, went to the same college that I did. She did a very good job explaining the position and the company.
What tips would you give a media trader entering the industry?
I think the most important tip is to read about the industry and keep up with the current news. The industry is always changing every few months, and it’s important to stay up-to-date with the changes. A few sites that I like to read every day are Ad Age, Reddit, and Wordstream.
What do you enjoy the most about your career?
I would say the AdTech industry overall because it’s dynamic and always changing. I constantly need to keep up with it. Learning new things every month is fun and keeps the job exciting. Also, my coworkers are great, so that is a big plus.
What is something that most people don’t know about you?
I work out very often, and I can deadlift 275 lbs!
What brands/companies do you personally admire?
I really like Moo, a custom online printing and design design. Their business cards are very high quality and fun. Also, I really like their ads.
What is your favorite place in Boston?
One of my favorite restaurants is Kaju Tofu House.
What are you currently binge-watching?
I am currently watching My Hero Academia. It’s an anime show, and I highly recommended it to everyone.
How has Cybba helped in your career development?
I think Cybba helped me understand more about the programmatic ads industry, but there is still so much more to learn. This position has also helped me to be more diligent with my work, and to take on different interesting projects.
What do you find the most challenging at Cybba?
I think communication is very important. There are a lot of moving parts when it comes to setting up ad campaigns. You need good communications with the customer and with internal teams to be on the same page to optimize campaign performance and minimize avoidable errors.
What is your proudest moment at Cybba?
My proudest moment was definitely when I was named a paid social expert.
If you could switch your job with anyone else within Cybba, whose job would you want?
I would want to try Product Marketing. It’s an interesting role that I would like to learn more about.